How to go from being a great creative to being a great creative leader
The first Creative Leadership Coaching Programme for creatives in transition
“No life worthy of the name consists of anything more than the continual series of struggles to develop one’s character through the medium of whatever one has chosen as a career.”
Juan Belmonte García, Spanish bullfighter
The Creative Leadership Gap
This programme is aimed at senior creatives who have just taken —or are about to take— new creative direction responsibilities. It’s an often stressful transition period where management expectations are at their highest while the newly appointed creative leader must venture beyond their comfort zone and learn new unfamiliar skills fast and on the job.
There are many schools and advice out there to help you become a better creative, but there’s virtually no formal training to prepare you for the challenge of shifting gears in creative leadership.
Career-minded creatives realise at this point that talent is not the only decisive factor to grow professionally. Soft skills like people management, providing feedback and transitioning from talent to manager are critical to become the successful Senior Creative everyone wants to work with.
Our 10-step coaching programme covers the key growth pain points in the order and depth required by each individual and agency situation.
The Coaches
Our coaches are award-winning creative directors and collaboration experts with 30+ years of experience leading all sorts of multi-cultural teams of all sizes.
About Dani Comar
Dani started his career as a copywriter in Argentina. He has been Creative Director and ECD in Ogilvy Argentina, Vietnam and Malaysia. Later he held higher roles as Regional ECD and CCO for OgilvyAction and Geometry Asia Pacific. He has managed small teams as well as a full regional network. His experience covers all fields from advertising to brand experience and creative commerce, and built long-lasting relationships with local and global brands clients across cultures as dissimilar as Latin America, Asia, North America and Europe.
Julián is a multicultural Creative Marketing Communications veteran with over 20 years experience leading high performance creative teams in Latin America, Asia and the Middle East. Experienced at local, regional and global level. Driven and passionate. Strong strategic integration and innovation skills. Culturally sensitive. Eternal student of consumer’s behaviour, market trends and content consumption. People minded and persuasive talent manager with the ability to orchestrate change and build teams with provocative ideas.
We've created a 10-step journey that will provide you with the tools to be the best version of the Creative Leader you can and want to be.
The programme is structured as 10 weekly one-to-one 1-hour sessions that will offer actionable advice and tools to help you project leadership, authority and credibility.
The common pain points of becoming a creative leader are covered in the order —and adapted in depth— required by your particular needs and preferences.
Session 1: Roadmap Setting
The first session is a candid discussion about the most common pain points of taking creative leadership roles —as well as developing an understanding of the specific current environment— to establish personal needs and goals.
The challenges of coming-of-age roles
Particular personal or agency situation
Goals and priorities
Sessions 2-9: Core Challenges
Based on the discussion in the first session, we will create a bespoke programme to cover one challenge per session.
Throughout these core sessions we will explore in the right other and depth the most critical challenges to fast-track the process of becoming a great creative leader.
The possible topics are as follows:
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Growing Up
This set of challenges deal with the intrinsic differences between old and new roles, and the acceptance required to adapt your strengths
